Services

Whatever your requirements for client or market research, Penhurst will deliver clear, concise findings which enable you to take action with confidence.

Penhurst worked closely with us to undertake a relationship audit of our UK clients. Having specifically tailored the interviews for our market, they carried out a focused research programme. A very worthwhile and rewarding exercise, made even better by the personal attention and expertise they brought to the project.

Asset managers and other financial sector players are increasingly recognising the benefits of bespoke client research and market intelligence to inform their decision-making and strategic thinking. As markets become increasingly competitive, strategic and tactical decision-making needs to be supported by independent insight from clients and prospects. No two research projects are ever the same. Objectives differ and required outputs will vary. However, one thing remains constant - the need for independent insight which will enable our clients to take decisions with confidence, based on the research findings.

Below are just some of the types of research projects carried out for clients:

"Independent client audits and market research with key influencers and decision-makers uncovers valuable information on a wide range of key business areas."

Client Perceptions Audits

of all aspects of service delivery, relationship management and communication

Consultant & Intermediary Research

insight into perceptions of key product researchers and client-facing field consultants

Post Pitch Reviews

to determine the key drivers behind wins and losses in new business pitches

Communications Reviews

in-depth analysis of all forms of communication and engagement with clients and prospects

New Product Research

insight into the credibility of potential providers and competitive positioning of new product developments

Competitor Research

relative perceptions audits of proposition v principal competitor providers

At Penhurst, we add value to business strategy through clear and concise communication of research findings.

We do this by presenting our feedback clearly and logically. We interpret and analyse, turning raw data and research inputs into information that our clients can act upon with confidence.We highlight the key messages and findings from research, supported by straightforward reporting and answers to questions.

We provide clarity and above all, we give our clients actionable information which enables them to focus not just on the ‘quick wins’, but on the longer term strategic business issues.

No element of a research project we undertake is ever outsourced to a third party. All work is undertaken by Penhurst, from the initial project scoping through to every interview conducted and the final reporting and presentation of the feedback to our client.

We make a personal commitment at the beginning of every project to deliver on time and to budget.