About Us

Penhurst was established by Carole Haddow after more than 20 years’ experience working within the asset management and investment industry.

The business was founded on the premise that, to truly differentiate their proposition, asset managers and other providers need to position themselves to meet the real, not internally perceived needs of their clients and prospects. This requires the systematic gathering of objective feedback, an area in which we excel.

Client and market insight is critical to retaining clients and growing the business.

Recognising this need for independent feedback and analysis of individual buyers, Penhurst’s objective is to deliver the insight and market intelligence needed to inform decision-makers and client-owners within financial sector organisations. Its principal commitment to clients is to deliver actionable feedback which will add value to decision-making.

How do we do this?

Our knowledge and experience enables us to engage with all segments of the investment market and to question participants and analyse feedback on behalf of our clients.

We don’t sell off the shelf research packages. We know our clients are different and we tailor our approach accordingly. We don’t tick boxes and we don’t offer the ‘cookie cutter’ solution to research projects.

We work with our clients to develop bespoke research programmes, structured to meet their specific requirements. Research programmes which are repeatable to enable benchmarking performance and progress. Research programmes which contain the right mix of quantitative and qualitative feedback. Above all, research programmes that will add value to the business.