Benefits

What are the key benefits of commissioning independent research into client and market perceptions? There are many, but here are some of the most common benefits cited by Penhurst clients...

Penhurst has conducted extensive client and prospect perception research for us. The feedback obtained from each interview was extremely relevant and insightful.

We have used it to strengthen our client relationships and to take action in areas highlighted as requiring attention

• In-depth insight into client perceptions of service quality & relationship management skills

• Understanding the drivers behind client loyalty

• Establishing clients priorities and what they value

• Insight into operational strengths and weaknesses

• Establishes a baseline and a benchmarking process for future measurement

• Measures the effectiveness of marketing & communications

• Adds substance to marketing & new business activities

• Gathers objective insight for staff training

• Identifies specific actions at client and/or business level

• External perspective on relative competitor positioning

Above all, the feedback we give to our clients is independent and accurate, rather than basing decisions on internal beliefs or anecdotal comments.

Not only is it unbiased, but it is at a level of detail which cannot be obtained in any other way.

Asking clients their views, rather than waiting to be told, enhances the image and reputation of an organisation as a client-centric one.